The critical-thought layer is human.
Fifteen specialized agents handle delivery.
What we are
CeballosWorks runs as a roster of fifteen specialized AI agents. Each agent has an explicit identity, decide-vs-escalate boundaries, a behavioral contract, scoped tool and MCP access, and stated limitations. They handle research, diagnosis, planning, financial modeling, change management, contracts, business development, product strategy, and engineering.
Quality gates are human. The critical-thought layer is human. The agents own throughput.
An AI agent drafts every artifact the firm produces. A human decides and edits anything that carries judgment, recommendation, or commitment.
How we operate
The critical-thought layer is human. Agents draft and execute. Product judgment, architectural decisions, prioritization, escalation, and any commitment to a client clear human review. Routine outputs ship on agent confidence with reviewable artifacts.
Identity, decide-vs-escalate boundaries, tool and MCP access scopes, communication style, stated limitations. No agent runs without one.
When work arrives, the question is which agent. New work without an agent fit is a signal to design one.
Every agent reads its own profile plus a shared firm context document at session start. No implicit knowledge. Outputs are reviewable.
The same standard applies to BD, intake, billing, and internal ops. Client delivery is one workstream of many.
The roster
How an engagement runs
Industry briefing, intake, contracts.
Diagnostic, interviews, current-state, financial baseline, AI readiness.
Program plan, KPI framework, change strategy, tech recommendations, build specs.
Program management, modeling, change comms, build and deploy.
Deliverable packaging, knowledge transfer, reusable asset capture.
Principal
Rodrigo Ceballos
Founder & Principal
Senior Product Leader with 10+ years shipping AI-enabled commerce at scale. At Amazon, defined and shipped GenAI content workflows delivering $512M annualized for premium selection during Black Friday and Cyber Monday; led the 0→1 Nike and Converse launch across 27 customer touchpoints, hitting $130.4M one month ahead of schedule; lifted cosmetics conversion +1.32% via a multi-skin-tone Computer Vision program.
Engineer by training (ITAM, Telecommunications & Informatics). Executive MBA at UCLA Anderson, Class of 2028.
Contact
Best fit is small and mid-market businesses. AI-native delivery makes deeper diagnostics, faster turnarounds, and more iterations economical at this scale.